In this policy, ‘cookies’ refer to cookies or similar technologies included in the EU directive on the privacy of electronic communications.

This website uses cookies in order to provide Fredan’s services, such as the webshop, and to develop services, improve the user experience and carry out targeted marketing.

What are cookies?

Cookies are text files that are sent to and stored on the user’s computer. Cookies do not harm users’ computers or files. They are used to collect information such as the pages that the user has loaded and the user’s browser type, operating system and browsing times.

If you want to, you can disable cookies through your browser’s settings. However, disabling cookies may result in some services slowing down or some websites becoming entirely inaccessible. For example, using the webshop requires that you have cookies enabled.

Website analytics

We use cookies on our website to provide services, carry out targeted marketing and improve the user experience. Further information about applications that use cookies on our website is presented below.

Google Analytics

The Google Analytics application uses cookies to create statistics and analyses regarding the usage of the website. Cookies collect anonymous information about the traffic on the website. Such information cannot be connected to individual persons.


Hubspot is a marketing automation application that uses cookies to collect information about how users use our website. The cookies provide information about the activities of users who submit their contact information on the website, such as the pages that the user reads and the number of visits.

Hubspot’s privacy policy is available at

Further information about the cookies used by Hubspot is available at

Facebook pixel

The Facebook pixel is an analytics tool that makes it possible to measure the effectiveness of marketing and understand customers’ website behaviour. Pixel data is used to build target groups for advertising and show adverts to the right persons, for example.


Hotjar is an analytics and feedback tool that collects data on visitors’ online behaviour. Hotjar uses cookies to recognise whether visitors have seen the hotjar-widget on the website.

Further information about the cookies used by Hotjar is available at


Livechat is a tool for improving our customer experience by offering a chat service on our website. Livechat uses cookies.

Further information about the cookies used by Livechat is available at

Fredan also uses information collected about the usage of the website, so-called commercial cookies, in order to produce marketing targeted to specific browsers. The information is used to create target group segments based on which websites certain browsers have visited during a specific time period. Based on the target group segments, users receive advertising that is likely to be relevant to their interests. This enables Fredan to show current and useful advertising messages to users.

How can I block or delete cookies?

We do not use cookies to collect personal information of the users of our website. However, you can block or delete our cookies or those of third parties by changing the settings in your browser. For more information, please refer to the ‘Help’ section in your browser. Most browsers automatically accept cookies. If you do not wish to allow cookies to be used, you may need to actively delete or block them. For more information on the use of cookies on mobile phone browsers and blocking or deleting them, please refer to the user instructions of your mobile phone. If you do not wish to allow cookies to be used, you can still use our website. However, some features may not function correctly.

Cookies used by our website and their management